Another new foodie channel, 7food network, is set to launch on Channel 74 on December 1.
The announcement with Discovery network follows SBS Food Network losing its deal with Discovery-owned Scripps Network. It will now be known simply as SBS Food.
Viewers can expect first run seasons of Guy’s Grocery Games, Food Network Star, Chopped, Restaurant: Impossible, Diners, Drive-Ins And Dives, Cutthroat Kitchen and Iron Chef America.
There will be new seasons of Best Baker In America, Spring Baking Championship and Kid’s Baking Championship, plus brand new episodes of Ridiculous Cakes.
Gordon Ramsay offerings include Mystery Diners, Bizarre Foods With Andrew Zimmern, Cake Masters, Cake Wars, The Great Food Truck Race, Restaurant Stakeout and Giada At Home.
7food network will also replay Australian originals including My Kitchen Rules, Better Homes And Gardens, Zumbo’s Just Desserts, Fast Ed’s Fast Food, Anh Does Vietnam, My France With Manu, Around The World With Manu, Manu’s American Road Trip, My Ireland With Colin and Aussie Barbecue Heroes.
Seven will announce original content plans at a later date.
Seven’s Head of Scheduling Brook Hall said: “Food is a major part of our DNA at Seven and always has been. Food brings Australians together with the people they love and food brings audiences to the screens of Seven. We’re excited for 7food network to serve our core 25-54 audience more quality food content from home and abroad, anytime, on every platform, backed by the power of Seven.”
Seven’s Network Sales Director Natalie Harvey said: “7food network will add a new flavour to our already dominant network position and offer advertisers an engaged and of course, hungry audience. Leveraging the power of Seven combined with the strength of the number one women’s digital network, Pacific, plus West Australian Newspapers means we will be launching with a bang. I don’t believe there has even been, or will ever be a better platform and better timing to launch such a rich and engaging content platform.”
Discovery’s General Manager, ANZ & Pacific Islands, Rebecca Kent said: “At Discovery our passion lies in sharing the best real-life stories with our audiences. Producing globally renowned content that is engaging and inspiring is what we love to do and working with local partners to entertain as many Australians as possible is the icing on the cake! We’re delighted to be joining forces with Seven on connecting all Australians to the power and joy of food with 7food network.”
Discovery’s Vice President, Lifestyle Products, ANZ & Pac Islands, Amanda Herbert said: “We are incredibly excited about the opportunity to strengthen and grow the Food Network brand with the talented team at Seven. Their passion for international brands and premium content is matched by our own and we know together, with our global pipeline and their local expertise, we can serve Australian audiences an unrivalled destination for food entertainment”.
7food network launches Saturday, December 1 on Channel 74.